Month: November 2014

You are in France. What do you do when a native says the following to you: – On prend l’apéritif? or, slightly more familiar: – Vous venez chez moi ce soir pour l’apéro? What if you just received an invitation reading: – Retrouvez-nous mardi soir pour un apéritif dinatoire, 19H00. Apéritif. Apéro. A time-tested tradition in la…

  France, in the media: A depressed, immobile and arrogant nation, turned towards her once glorious past. France, in Air France‘s ambitious new advertising campaign (spring 2014:) Traditional yet modern, dynamic, and enjoying the finest things in life with panache and joie de vivre. It is unfortunate Air France made the headlines this Fall because of a…