Monthly Archives: November 2014

Do as the French do: Enjoy l’apéritif!

Do as the French do: Enjoy l’apéritif!

Dubonnet

You are in France. What do you do when a native says the following to you:

On prend l’apéritif?

or, slightly more familiar:

Vous venez chez moi ce soir pour l’apéro?

What if you just received an invitation reading:

– Retrouvez-nous mardi soir pour un apéritif dinatoire, 19H00.

Apéritif. Apéro. A time-tested tradition in la Belle France where many indulge in the ritual on a regular basis. If you hear the magic word, it means a French native wants to spend quality time with you, usually at the end of the day, at a café terrace, in their garden, or their living room. There may be other friends. There will be lively conversation. Laughter. Drinks, alcoholic, mostly (even if mineral water and fruit juice will also be available.) There will be some food, but in small quantity; unless we are dealing with apéritif dinatoire. More about that later.

"Just a few munches." http://blog.gargatte.net
“Just a few munches.” http://blog.gargatte.net

You may be thinking the French are not the only people in the world who enjoy sharing a drink with friends at the end of a busy day. You are correct, but les Français add a twist to the ritual.

L’apéritif refers to an alcoholic drink enjoyed at the beginning of the meal. A French waiter (like an American one,) approaches guests and, before he takes the order, asks: “Désirez-vous un apéritif?,” or: “Pour commencer, un apéritif?” (Would you like a drink? How about a drink to start?) It is entirely up to you to accept, or refuse. In a French home, your host will offer un apéritif before the meal.

Most importantly, L’apéritif, (“l’apéro,”) in France, also refers to a special moment shared among friends. The atmosphere is laid back. It is time to relax; trade jokes; or get to know new acquaintances better. Your host may announce: “A la bonne franquette, hein?” (There will be no fuss. Expect an informal gathering.) Toasts may get exchanged, (“A votre santé !” “A la vôtre !”) Whether l’apéritif is held indoors or outdoors, guests sit down. No standing around the kitchen island! It’s important to be comfortable, even if the chairs are made of plastic…

blog.aujourd'hui.com

L’apéritif has been around since the Middle Ages, but at the time, there was more focus on the medicinal properties of the drinks, intended to ease digestion and soothe the stomach. Over time, it became a ritual, shared by many, no matter what their circumstances might be; a chance to enjoy quality time with friends; an excuse to drink, too. A whole industry soon grew around the different drinks offered in France. Suze. Campari. Cinzano. Lillet. Dubonnet. Noilly-Prat. Spirit-based wines, flavored with proprietary blends of herbs, spices, and other botanicals. Iconic brands, representative of French regions; currently enjoying a revival, not just in France, but in other countries as well, where they are used as a base for cocktails. Absinthe, so popular in the 18th century, was a traditional apéritif. Pastis, the cloudy and refreshing aniseed-flavored drink originally launched by Pernod, still rules the apéritif market, and not just in Southern France.

http://laprovencedenathalie.com
http://laprovencedenathalie.com

Kir, of course. The popular drink hails from Burgundy, and is made with white wine and potent crème de cassis (currant liqueur.) Kir Royal, its elegant cousin, involves currant or blackberry liqueur, and sparkling Crémant de Bourgogne (or Champagne.)

kir royal

In my native Southwest, Floc de Gascogne (sweet, strong  vin de liqueur fortified with Armagnac, the local brandy,) routinely shows up during l’apéritif.

FlocdeGascogne

Wine, red or white; Whisky (introduced by American troops during the Liberation of France,) fruit juice, and bottled mineral water (always!) complete the selection.

http://monpetitcoindecuisine.com
http://monpetitcoindecuisine.com

When hosting a French-style apéritif, keep in mind food is served in much smaller portions than at parties in the United States, especially if offered before the meal. L’apéritif, after all, is supposed to whet the guests’ appetite, not kill it. Peanuts (or the trendy Spanish Marcona almonds,) cherry tomatoes, slices of saucisson (dry, cured sausage,) chips, olives, are common choices. A la bonne franquette, remember? Easy-Peasy. Other options include carrot or cucumber sticks, and the ever-popular endives. They are cheap in France, and they make the perfect container for eggplant or smoked salmon caviar, tarama (the fish egg-based, pink paste,) or tapenade.

saumonmarineaneth

Servings get more generous when the event is referred to as “apéritif dinatoire.”  An invitation to share a traditional apéritif does not mean you will be staying at your host’s house all night,  but you can expect l’apéritif dinatoire (the dinner version of l’apéritif) to last the whole evening. The setting is still relaxed. Finger foods are de rigueur. A few years ago, les verrines (small portions, sweet or savory, served in a verrine, or small glass,) were all the rage. So were slices of cakes salés, (savory breads.)

Verrines
Verrines
Cake salé
Cake salé

Sometimes, things get more elaborate, with an attractive selection of amuse-bouches and petits fours. For years, my Mom served these during our family’s traditional Christmas Eve dinner celebration, as we all sat in the living room, around the coffee table…

Canapescampagnard

I wonder if many people still have a Pain surprise, (party loaf,) prepared by the local boulanger these days… The mini-sandwiches carved out of a loaf of rustic bread are delicious and come in a variety of flavors, pâté, smoked salmon, crudités, etc.

painsurprise

painsurprise2

With Thanksgiving celebrations around the corner, why not try serving your guests a French-style apéritif before the meal of all meals? Look at the following links for ideas…

http://journaldesfemmes.com
http://journaldesfemmes.com

 

A bientôt. 

Further reading:

1. This book would make an excellent Christmas gift:

aperitif book

 

2. Find out more about traditional French apéritif drinks and brands listed in the story here.

3. The world is mad for Lillet, the iconic French apéritif drink. Find cocktail and other recipes on the company’s website.

4. An interesting article about the full-length apéritif, l’apéritif dinatoire, here

Lillet Poster

13 Responses to Do as the French do: Enjoy l’apéritif!

  1. v this post was absolutely delectable – on so many levels- the food pictures has got my mouth watering-I swear I cold almost taste them-the colors and presentation – no fuss but what a treat for the eyes-and the cultural aspect explained-in only a way you could do- better than any book- can I ask one question how do you know when to leave if the gathering is at a home or personal garden if the l’apero is not a precursor to a sit down meal-I felt myself getting a little nervous-that is how involved I become with your posts-like a good book-when do you leave….Well another winner here SIMPLY ADORE the cultural aspects you share-HAVE A GOOD WEEK and a HAPPY THANKSGIVING TO YOU AND JR.!!

    • Merci, dear g. I am happy you enjoyed this story. To answer your question, an apéritif that is not followed by dinner, but still held at someone’s home, typically lasts under two hours. If other guests are there, you would watch and get the hint, as they start leaving. If you were the only guest, and “l’apéro” started around 6:30, then I would probably thank the host and get ready to leave around 8:00 pm (which is dinner time in France.) If the host wanted you to stay longer at that point, they would let you know, and would likely offer more food too 🙂 Bonne semaine. Hope you are surviving the cold weather on the East Coast.

  2. What a delicious post! It took me back and gave me a “heads up” on the present all at the same time – what a wonderful combination!! Of course, you know that I can never pick up a Kir without thinking of you, ma chère Véro. That would be carrément impensable!! I will be checking out all these wonderful links for future reference.

    Big bisous, my dear friend, M-T

    • Bonjour Madame M-T. Wonderful to hear from you. Yes, we have been lucky to celebrate with Kir Royal on a couple of occasions, and on two different coasts, no less, haven’t we? Great memories. Hope all is well in the Northeast… Will pay you a little visit on le Blog tomorrow. Ta-Da.

  3. Veronique, l’apertif is one of my favorite Frenchie things. I still have very fond memories of sitting on the terrace at Le Rostand with one of my best girlfriends on our first trip to Paris together, sipping champagne and discussing whether or not we should start pitching olives at the cute Frenchman seated in front of us to get his attention.

    A little Lillet, a kir, champagne and potato chips, I love meeting friends for a quick drink or two, a bit of chatter and the start to a great evening! XOXO

    • Bonjour Jeanne. So good of you to check on me and your creation, Coco the Frenchie. You know, I bet that Parisian guy would have loved being hit by olives thrown by two pretty American ladies! Maybe next time… Happy Thanksgiving, Jeanne!

  4. L’apéro is one of the French traditions which I enjoyed so much when I was living in France and during my many visits. In fact, I had my first sip of Pastis when I was sixteen and staying with my French penfriend’s family for the summer! My preference now is a Kir Royal and another favourite is Pineau which was so popular when I lived in Saintes, Charente-Maritime. It’s such a leisurely, sociable activity especially sitting outside in the sunshine. Those verrines look so appetising and the cake salé too. I hope both you and Junior enjoyed Thanksgiving yesterday. Bon week-end, Véronique!

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Air France: Reclaiming French stereotypes

Air France: Reclaiming French stereotypes

  France, in the media: A depressed, immobile and arrogant nation, turned towards her once glorious past. France, in Air France‘s ambitious new advertising campaign (spring 2014:) Traditional yet modern, dynamic, and enjoying the finest things in life with panache and joie de vivre. It is unfortunate Air France made the headlines this Fall because of a…

16 Responses to Air France: Reclaiming French stereotypes

    • I am with you, Nadège. One of my prized possessions is a framed vintage Art Deco poster of Nice and the French Riviera. It looks spectacular, and towers over the main room in my new apartment. I smile every time I look at it (which is often.) I have always enjoyed creative advertising, “à la Orangina…” Bonne semaine !

  1. Yay that’s me! So excited that I won one of those fabulous books!Looking forward to reading it and of course many more new blog posts.

  2. I did not know about the new advertising push this year-I flew air france on my very first trip to france and remember the service well-hot moist towels before landing in the wee hours of the morning-I love advertising posters too– especially vintage ones bravo for you having what sounds like a large one in the main room-this was a very enlightening post and has me dreaming of france as USUAL. Have a wonderful week and must say again LOVE THE NEW LOOK!!

    • Merci beaucoup my dear g. I was lucky to be able to fly from Seattle to Paris when they opened the non-stop flight a few years ago. I must say it was an excellent experience. Eventually, Air France’s partner Delta Airlines took over, with mixed results. Dommage. This should be a good week, provided we don’t drown. I am afraid Seattle has entered Monsoon season.

    • Thank you for stopping by Peter. I wonder if the Queen would approve of the Air France ad? 😉 I hear she has a good sense of humor. I have seen versions of the main 6 visuals in American publications (Travel and Leisure as I recall.) What a fun and creative campaign! Bonne semaine à Paris.

  3. I like your new blog site, excellent work by you and Daria. Interesting posters by Air France. I really like the first one over Versailles, tres bon! Hope there is a flight in my future, smile.

  4. En France, “Air France” a plutôt la réputation d’être une compagnie chère et snob, surtout utilisée par des étrangers fortunés. Cette campagne publicitaire risque de conforter cette opinion (sauf pour Londres !). Malgré cela elle reste, pour les français, un élément de fierté, même si bien peu d’entre eux ont les moyens de se payer un aller retour Paris-New-York en 1° classe. (12 000 Euros selon “Le Point”)

    • Merci de ce point de vue intéressant, Alain. La majorité des visuels cultive certainement l’esprit “luxe” et quelque peu élitiste de la compagnie. Il y en avait aussi un (que je n’ai pas utilisé,) pour souligner la nouvelle politique de prix “low cost.” C’est vrai que les Français reste très fier d’Air France, et à juste titre. J’en fais partie et espère un jour pouvoir voler avec la compagnie un peu plus souvent… Malheureusement, elle a déserté Seattle après une tentative de courte durée…

  5. Bonjour Véronique! I can see that you have been rather busy whilst I have been away on holiday and le blog has moved over here! Firstly the new blog looks very attractive and I love the header with the cute dog! I’m now subscribing by email. I thoroughly enjoyed this post! The new posters are fabulous and so creative. I’ve been fortunate to fly on the amazing A380 with Emirates. I would certainly like to experience Air France’s new ‘refined menus’ especially those rather tempting desserts!

    • Bienvenue chez moi, miss b. You are always welcome here! I would love to fly on the A380 one day. That must be quite the adventure. Like you, I would not mind enjoying some of the desserts offered in the Air France menu. Kuddos to them for trying to keep the Magic alive. So many other airlines have given up, it seems…

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